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Budweiser Plans To Give Out Its Unsold Beers At The World Cup to Eventual Winners

by: AugustineMbam


One of the FIFA World Cup sponsors, Budweiser, has made an official statement saying that it will give out all the beer it cannot sell at stadiums in Qatar to the country that wins the world cup 2022. 

The world cup sponsor had reportedly made a $75 million deal with the world cup organizers before FIFA made a shocking decision not to sell beer at the World Cup stadiums. Budweiser’s free beer initiative came due to its inability to sell alcoholic drinks at the international tournament. 

When the FIFA President made the last-minute decision during a press conference, the official Twitter handle of Budweiser tweeted and then deleted the words: “well, this is awkward….” 

However, in a new tweet, the famous beer brand made another announcement: “New Day, New Tweet. The winning Country gets the Buds. Who will get them?” Together with the tweet, the Twitter handler of Budweiser also posted a photo of a very large crate of beer waiting for the winners of the Qatar World Cup 2022.

Fans’ Reactions To Budweiser Announcement 

When Budweiser made this announcement on their Twitter channel, many fans mocked them for this latest move, with some telling them to move on with their failed deal with FIFA. 

Some of them suggested that they sell the massive beer crates and donate the money to the family of those who died while building most of the world cup stadiums in Qatar. The Budweiser free beer tweet generated a lot of engagement, with more than 18 thousand likes and over 2 thousand retweets. 

One of those who commented said, “Sell them and give the money to the families of the migrant workers who died building the spaces you planned to advertise on.”

Another with the user name, Duxcro, wrote, “I think every western woke snowflake should go on a mandatory tour of Muslim countries to get an eye-opening lesson on how much they care over there about feelings, customs, religions, and rights  of minorities.”

Others have different opinions on the Budweiser free beer tweet, with some saying that the beer is one of the worst in the world. 

FIFA and Qatar Ban the Sale of Alcoholic Drinks 

FIFA President Gianni Infantino pauses during a press conference at the Qatar National Convention Center (QNCC) in Doha, ahead of the Qatar 2022 World Cup football tournament (AFP)

    About 48 hours before the world officially kicked off, the governing body of international football, FIFA, made a shocking announcement saying that the sale of alcoholic beverages in stadiums at the World Cup was banned. 

    It generated a lot of controversy among fans, with many Muslim fans supporting the move by the football governing body and many European fans demanding that FIFA raise such restrictions. Those accustomed to drinking alcohol while at a football match might have to find other alternatives. However, according to the football body, non-alcoholic drinks can be sold at designated parts of the stadiums. 

    “Following discussions between host country authorities and Fifa, a decision has been made to focus the sale of alcoholic beverages on the Fifa fan festival, other fan destinations, and licensed venues, removing sales points of beer from Qatar’s Fifa World Cup 2022 stadium perimeters,”

    “There is no impact on the sale of Bud Zero, which will remain available at all of Qatar’s World Cup stadiums.

    “Host country authorities and Fifa will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful, and pleasant experience for all fans,” FIFA said.




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