AHEAD OF THE GAME: FIFA see sponsor boom ahead of Women’s World Cup, and Birmingham takeover news

by: fifa2022newsnet


AHEAD OF THE GAME: FIFA see sponsorship boom ahead of 2023 Women’s World Cup… while Birmingham City’s sale is delayed over fears the bid is being backed by Russian money

  • FIFA have seen an influx of sponsors interested in the 2023 Women’s World Cup
  • Birmingham City’s takeover hit by claims that bid is backed by Russian money
  • Chelsea’s new majority shareholders have seen investment from Saudi Arabia
  • But the Blues have done well to hire ‘director of business’ Tom Glick to their team
  • Click here for all the latest World Cup 2022 news and updates

FIFA have been inundated with offers of sponsorship for next year’s women’s World Cup in the wake of the Euros after deciding to sell commercial rights to the tournament as a standalone event for the first time.

For the previous World Cup in the United States in 2019, FIFA did not offer bespoke packages to sponsors, with all the branding provided by companies who are long-term commercial partners of the men’s World Cup such as Adidas, Coca-Cola and Visa. 

FIFA are convinced that the women’s World Cup now has sufficient commercial appeal to stand on its own two feet, with the strong expressions of interest shown so far indicating that they are likely to be vindicated.

The success of the women’s Euros has led sponsors to contact FIFA about the World Cup

Russia fears hit Brum bid 

The protracted Birmingham City takeover is being further delayed amid concerns that the bid from local businessman Paul Richardson and former Barcelona striker Maxi Lopez may be backed by Russian money.

The EFL are in the process of scrutinising the source of the duo’s funding after being tipped off that some of it may have been provided by Russian business interests in Cyprus. 

The Cypriot government have forged close links with Russia in recent years, with the island earning the nickname of ‘Moscow on the Med’. 

The EFL may reject the takeover if a Russian link is established. 

Richardson and Lopez paid a deposit of £1.5million last month to proceed with a bid which values Birmingham at £36.5m, but need to secure additional funding to move ahead with the deal.

Birmingham City have been valued at £36.5million, but the takeover could be hit by allegations

Birmingham City have been valued at £36.5million, but the takeover could be hit by allegations

Saudi link puts new Blues owners in the spotlight 

Chelsea’s new majority shareholders, Clearlake Capital, have received billions of pounds of investment from Saudi Arabia’s Public Investment Fund, the owners of Newcastle United.

Clearlake own 60 per cent of Chelsea following the £4.25billion takeover earlier this summer led by LA Dodgers owner Todd Boehly.

Chelsea sources told Sportsmail that there was no Saudi involvement in Clearlake’s purchase of the club, alleviating concerns over a potential conflict of interest.

However, the revelation will raise further questions as to the source of Clearlake’s funding, as well as highlighting a lack of transparency around the extraordinary takeover that was triggered by Roman Abramovich being sanctioned following Russia’s invasion of Ukraine.

Clearlake committed at least £2.55bn to Chelsea in a takeover masterminded by Boehly, who also bought a stake in the club along with his business partner Mark Walter and Swiss entrepreneur Hansjorg Wyss. 

The American-based private equity firm manage around £80bn of assets on behalf of around 300 investors globally, including significant investment from PIF, who paid £350million to buy Newcastle from Mike Ashley last year. 

PIF invest in several other private equity firms as well as Clearlake.

The Premier League were sufficiently convinced of the source of Clearlake’s funding to approve the deal quickly after the Government finally gave the go-ahead in May.

Chelsea went to some lengths to demonstrate that there was no Russian money involved in the transaction, but did not publicly disclose the fact that Clearlake have Saudi investors.

The Premier League were widely criticised for permitting the Saudi takeover of Newcastle despite acting on the strong advice of the Government. 

Chelsea also received a Saudi bid for the club, but the offer from the Saudi Media Group fronted by Mohamed Al-Khereiji did not make the club’s shortlist. 

Chelsea and the Premier League declined to comment.

Saudi Arabia's Public Investment Fund invest in Chelsea's shareholders Clearlake Capital

Saudi Arabia’s Public Investment Fund invest in Chelsea’s shareholders Clearlake Capital 

President Glick a good pick 

Chelsea’s appointment of Tom Glick as ‘president of business’ at Stamford Bridge has caused considerable mirth among existing staff members, with many of them now calling each other ‘Mr President’. 

Despite the cynicism over his job title, Glick’s recruitment to run Chelsea’s commercial operations is seen as a master-stroke elsewhere in football. 

He was well respected during his time as chief commercial officer at Manchester City and has been credited with transforming the financial fortunes of the Carolina Panthers in the NFL. 

Chelsea's new 'president of business' Tom Glick has previously worked with Manchester City

Chelsea’s new ‘president of business’ Tom Glick has previously worked with Manchester City


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